Yeo Wei Jie
This outlet has many frozen food as well as traditional Chinese pastries besides their Bak Kwa. The store manager (a middle-aged guy) is very helpful and would recommend items that are on offer
Location: 930 Yishun Ave 2, Northpoint City North Wing, #B2-15, 930 Yishun Ave 2, #B2-15, Singapore 769098
Floor B2 · Northpoint City
Established Singapore bak kwa brand known for its charcoal-grilled barbecued meat slices.
Established Singapore bak kwa brand known for its charcoal-grilled barbecued meat slices.
Fragrance Bak Kwa is a well-established Singapore brand specialising in traditional bak kwa, the beloved Chinese barbecued meat snack. The brand is known for its charcoal-grilled preparation method, which imparts a distinctive smoky aroma and caramelised sweetness to each thin slice of meat. Its pork bak kwa is a staple during festive seasons, particularly Chinese New Year, and remains a popular everyday snack for savoury cravings. The menu includes pork and chicken bak kwa varieties, as well as pork floss and pork jerky, available in various cuts and packaging for gifting or personal enjoyment. The Northpoint City outlet offers walk-in shopping and takeaway, making it convenient for Yishun residents to pick up a quick treat or a festive gift. The brand also offers seasonal promotions and gift sets during major holidays. For bak kwa grilled with tradition and packed with flavour, Fragrance at Northpoint City is a dependable choice. It is the taste of celebration, available year-round.Based on 30 Google reviews
Based on customer ratings
No negative reviews yet.
Yeo Wei Jie
This outlet has many frozen food as well as traditional Chinese pastries besides their Bak Kwa. The store manager (a middle-aged guy) is very helpful and would recommend items that are on offer
Nabilah Sharif
Staff at yishun is helpful & friendly. Food quality is good too
Chong Yun Ting
Friendly staff...!! always got promotion.. nice bak kwa.. 👍🏻 …
Lim Jian Rong
The staffs are very polite & friendly to explain different products. Very good customer service! Love their tidbits display, and very nice kurobuta bakkwa.
Chai Wei Jie
It's a nice place to shop and the staff there are nice and friendly too
Fragrance Bak Kwa @ Northpoint City 香味肉干@义顺納福坊
Fragrance Traditional Recipe since 1969
A bright orange sign with white illuminated text reads "Fragrance Traditional Recipe since 1969" and Chinese characters. Below the sign, there are lights and a circular logo with the word "FRAGRANCE" inside. A sign that says "FRESHLY BBQ" is also visible.
Fragrance Traditional Recipe since 1969
A brightly lit food stall with a prominent orange and white facade. The stall displays various types of dried meat products, with prices listed below. The brand name "Fragrance" is displayed in large, illuminated lettering at the top.
Fragrance Bak Kwa
A box and a shopping bag with the brand name "Fragrance" and Chinese characters, both featuring images of bak kwa (dried meat slices). A pile of bak kwa is also shown on a small plate.
Kurobuta Bak Kwa
Two pieces of Kurobuta Bak Kwa shaped like pigs are displayed in front of a package of the same product. The package is orange and features the brand name "Fragrance" and "KUROBUTA" in English and Chinese.
Assortment of Meat Snacks and Ingredients
A top-down view of a white wooden surface displaying various meat snacks and ingredients. In bowls and on plates are shredded meat, crispy meat slices, and what appears to be jerky. There are also almonds, a small dish with an egg yolk and chili sauce, a jar of milk, and a honeycomb with a honey dipper. The snacks are arranged in a visually appealing manner, suggesting a food product display.
Salted Egg Potato Chips
A bag of Fragrance brand salted egg potato chips is shown, with a pile of chips in front of it. The bag features a cartoon chick hatching from an egg and the text "SUPER ADDICTIVE".
Salted Egg Fish Skin Snack
A bowl of crispy salted egg fish skin snacks is piled high in front of a bag of the same snack. The bag features a cartoon duck hatching from an egg and the text "SALTED EGG FISH SKIN" and "SUPER ADDICTIVE".
Fragrance Bak Kwa
A stack of thinly sliced, glistening bak kwa (dried meat jerky) is presented in a decorative bowl. The bak kwa is a deep reddish-brown color with visible char marks, suggesting it has been grilled or roasted. Above the bak kwa, the brand logo "Fragrance" is displayed in an orange, cursive font, accompanied by a circular logo with a sun-like design and the word "FRAGRANCE" inside. To the right of the cursive text, Chinese characters are vertically aligned. The background is a light, textured surface, possibly wood or stone.
Snack Assortment Display
A display shelf filled with various bagged snacks. The snacks are arranged on orange shelves. Several signs indicate a "MIX & MATCH" promotion: 3 items for $6.00, with each item valued at $2.50. The bags contain different types of nuts, crackers, and other savory snacks.
Bak Kwa and Pastries Display
A display counter filled with trays of bak kwa (dried meat slices) and packaged pastries. The bak kwa is arranged in neat stacks, showcasing different shades of reddish-brown. In the foreground, several packages of round pastries with golden-brown crusts are visible, some bearing a circular logo with text. The counter has a metallic finish with orange trim. In the background, a person in an orange uniform is partially visible, along with stacked boxes and a white cooler.
Fragrance Food Stall
A food stall with an orange and white counter displaying various food items. A woman in an orange shirt is behind the counter. A man in a dark shirt is looking at the food. There are signs with prices and discounts.
Bowl of Shredded Meat
A white bowl filled with a generous mound of shredded meat, possibly pork floss or beef jerky. A golden spoon rests in front of the bowl, also holding a small portion of the shredded meat. The background is a light-colored wooden surface, creating a simple and clean presentation.
Fragrance Traditional Recipe since 1969
A sign for Fragrance Traditional Recipe since 1969 is displayed above a food stall. Below the sign, there are displays of food items and prices. An "EXIT" sign is also visible.
Happy Birthday Singapore Promotion
A promotional poster celebrating Singapore's birthday with a 50% discount offer valid from August 1st to 4th. The poster features images of Singapore landmarks and several food items with their prices.
Twisted Fried Dough Pastries
A clear plastic container filled with twisted, fried dough pastries. A red oval sticker with Chinese characters and the word "FRAGRANCE" is affixed to the container. The pastries appear to be lightly coated in sugar.
Snack Mix and Match Display
A display of various packaged snacks in clear plastic containers, arranged in a large clear plastic bin. A sign in front of the bin reads "MIX & MATCH 3 for $6 Any $2.50 item". The snacks appear to be crispy, savory items, some resembling crackers and others more like fried dough or puffed rice. The background shows a retail environment with other products on shelves and people walking by.
Disney Tote Bag with Mickey and Minnie
A canvas tote bag with a Disney theme featuring Mickey and Minnie Mouse. The bag is white with red accents and has a design of flowers forming hearts around the characters. The Disney logo is visible at the bottom. The bag is sitting on a dark bench outdoors, with a drain grate and greenery in the background. A snack package is visible inside the bag.
Product Packaging with Chinese Text and Illustrations
A person holds up a piece of packaging with a circular logo that says "FRAGRANCE" in English. The packaging features illustrations of food items and Chinese characters. In the background, people are visible in what appears to be a public indoor space with modern architecture and lighting. There are also informational displays and retail store fronts in the distance.
Bak Kwa and Pastries Display
A display case filled with various food items, including Bak Kwa (dried meat jerky) and pastries. Signs indicate prices for Bak Kwa strips and Satay Bak Kwa, with options for 500g and 1kg purchases. Other items like Kueh Lapis, assorted sausages, and King Pastry are also visible with their prices. The overall scene suggests a food stall or shop.
Meat Snack Shop
A brightly lit shop interior with a counter displaying various meat snacks. Two staff members in orange uniforms are visible behind the counter, preparing food. A prominent sign advertises a 50% discount on sliced pork jerky. Various packaged snacks and promotional flyers are displayed at the counter.
Premium Kurobuta Bak Kwa Box
A hand holds a dark gray box of Premium Kurobuta Bak Kwa. The box features a repeating pattern of Singaporean landmarks and stylized pigs. Two prominent black pigs decorated with red and pink flowers are on the front of the box. The brand name "Fragrance" is visible in gold lettering. A sign in the background reads "MIX & MATCH" and "$4.20".
Fragrance Traditional Recipe since 1969
A close-up shot of shredded meat with curry leaves, served on a white plate. A broken eggshell with a bright orange egg yolk sits next to the plate, with some shredded meat spilling out of another broken eggshell. The background is a white wooden surface. The brand name "Fragrance" and Chinese characters are visible in the upper right corner.
Fragrance Bak Kwa
A stack of glistening, red bak kwa (barbecued pork) is presented on a dark green ceramic pedestal dish. The bak kwa appears to be thinly sliced and slightly charred at the edges. In the background, two clear glasses and a sprig of green herbs are visible. The brand logo "Fragrance Traditional Recipe since 1969" is displayed in the upper left corner, along with Chinese characters. Orange Chinese characters are also present on the right side of the image.
Bak Kwa Shop
A display of various types of bak kwa (dried meat jerky) in a shop. There are trays of bak kwa laid out, as well as packaged items. Two staff members are visible behind the counter, one preparing food and the other serving. Signs display prices and product names.
Bak Kwa Display
Two metal trays filled with bak kwa, a type of dried meat snack. The tray on the left contains irregularly shaped pieces, while the tray on the right is neatly stacked with rectangular slices. In the background, boxes labeled 'MOON CAKE' are visible, along with tongs and a price scanner. Below the trays, framed pictures of bak kwa are displayed.
Meat Snack Shop
A brightly lit shop interior with a counter displaying various dried meat snacks. The shop has orange and white branding with the name "Fragrance" visible on signage. Several customers are browsing the products.
Bak Kwa Shop
A display of various types of bak kwa (dried meat jerky) at a shop. The shop's name,
Bak Kwa Display
A display of bak kwa (dried meat) in a store. There are stacks of bak kwa on metal trays, with tongs resting on top. Below the bak kwa, there are price signs for 'Bak Kwa Strips' and 'Satay Bak Kwa'. One sign indicates a '50% OFF' promotion. The signs also list prices per 300g and 500g, and the original price per kg.
Meat Products Display
A display case filled with various types of dried meat products, likely jerky or bak kwa. The products are arranged in metal trays and also in clear plastic packaging. Some packages feature cartoonish animal illustrations. The display is illuminated, highlighting the texture and color of the meat. In the background, stacks of yellow and red boxes are visible, along with a person in an orange shirt. The perspective is from a customer's viewpoint, looking at the products from the side.
Bak Kwa Display
A display case filled with various types of bak kwa (dried meat jerky). The bak kwa is arranged in trays and some are packaged in plastic. Price tags are visible, indicating different flavors and sizes. In the background, shelves are stocked with more packaged food items.
Bak Kwa Display
A display of various types of bak kwa (dried meat jerky) in trays and packaging. Some prices and descriptions are visible on signs below the display.
Meat Snack Stall
A stall selling various dried meat snacks, with a prominent sign displaying the brand name "Fragrance" and "Traditional Recipe since 1950". The display features rows of meat jerky and other dried meat products. Several price lists and promotional materials are visible, including menus with items like "Pork Belly Bak Kwa" and "Traditional Jerky (Charcoal Grilled)".
Snack Display
A shelf display of various snack bags, primarily featuring salted egg flavored fish skin and potato chips. The bags have colorful designs with cartoon characters. A promotional sign indicates a National Day sale on the 'Salted Egg Series' for $3.12.
Bak Kwa Display
A display of various types of bak kwa (dried meat jerky) in a store. The bak kwa is arranged in trays and some are packaged. Price labels are visible below the display, indicating different flavors and prices per 300g and 500g. A person is seen in the background using a sealing machine on a package.
Meat Snack Display
A display of various meat snacks, likely jerky or bak kwa, in a retail setting. The shop's name, "Fragrance Traditional Recipe since 1900", is visible above the display. Various products are packaged and priced, with some items displayed in trays. An "EXIT" sign is also visible.
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